Raouf Advisory
Project Overview

Translating long-term growth opportunities into platforms and strategies for innovation

Developed The Innovation Lab framework to explore future concepts and happy city initiative, aligning their business objectives with the future. Facilitating, moderating and co-creating with cross-functional teams at Emaar Group, to shape their innovation pipeline and fuel innovative thinking, processes and culture, opening minds to the innovation potential and inspiring the team to work differently and entrepreneurially.

Carefully curated works based on comprehensive research, engaging top thought leaders from around the world in a structured interactive format to offer powerful commentaries and demonstrate the creative links between industry, technology and culture.

The initiative was structured in four main pillars:
- Research
- Innovation labs Workshops
- Innovation strategy development
- Initiative development and implementation strategy

"At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies."

John Chambers,
Chairman of Cisco System

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